CRL ASSOCIATES GENERATIONAL TRANSITION

The Need

CRL Associates has been a long time leader in Denver’s public affairs scene for more than 35 years. Originally established by one talented firm founder, Maria Garcia Berry, the company needed to prepare itself for her eventual retirement and its transition to a new generation of ownership.

the solution

With three new Partners on board, the company decided it was time to refresh its brand, its website, and its message to expand beyond the original voice of its founding sole proprietor. To do this, Curated Communications managed the creation of a newly-refreshed logo and branded materials, a newly-refreshed website, led a strategic messaging workshop, and help launch and establish a social media presence for the firm.