ANTHEM NEW OFFICE OPENING

The Need

This Boulder, Colorado-based structural engineering firm was excited to launch its second office location, a first geographic expansion for the the young firm. Opening this location in the midst of the Rocky Mountains provided an opportunity for the firm to serve more remote clients and to also attract engineering talent with a desire to live amidst the mountains.

the solution

With a goal of reaching current clients, past clients, potential new clients, and potential new hires, Curated Communications helped the firm unveil this news through a strategic use of eMail marketing and media relations. We designed an email blast for the firm, establishing a long-term marketing contact list in the process, and also crafted a press release to help convey the news. Through securing pickup on the news in both regional business media and national industry media, and through warm regards from email recipients, our client received overwhelming feedback about the announcement and a great set of inbound new business leads.