The Need

Broadmoor Design Build was one of the first integrated design build contractors in the State of Louisiana. As one of the groundbreakers in this new construction delivery method, the firm had the chance to tackle some of the largest, fast-paced rebuilding projects in the State in the wake of Hurricane Katrina. This work had been performed for federal, military, State agencies, and private industrial organizations, but not yet for one of the largest builders in the region – the public school system.

the solution

In a focused effort to change this story, the Curated Communications team joined forces with Broadmoor to capture their first-ever school district project in the City of New Orleans. One of the largest, most high-profile rebuilding assignments, the $50M George Washington Carver Replacement High School, was being actively chased by both local and national builders alike. The submitted proposal ultimately required both technical construction creativity and careful, clear positioning. The resulting selection of the Broadmoor team helped the company tremendously and they have since gone on to win further projects with the School District since.

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